Everything has a story right? You are probably thinking who cares about a silly logo. I wanted to share this with you because it is a story of symbolism, intent, & personal journey. Like a great piece of art a logo becomes the first impression of you to the outside world. It's on all your media outlets, in print, even on product labels. Welcome to my logo journey.
As I was sitting in the garden by my pond last year I often visualized things that I wanted to make and/or do in my life. After I gave birth to a wonderful baby boy, I really couldn't do much in the garden except plot a plan for the future. I knew that I wanted to be there with him as much as I possibly could. I also knew that love unfortunately does not pay the bills. I sat and watched as birds flew in and out of the trees. Every so often a dragon fly would stop by for a sip of water and a rest on the rocks. I have always been fascinated with them. I thought back to the place where his father had proposed to me. It was a large pond filled with beautiful lily pads. It was where I felt an inner peace, love and warmth from the bright sun. Being out on this pond in my kayak recharged me for the rest of what life had planned for me. Giving birth presented a natural break to plan for our future. I knew that my little family would have to be carefully cultivated and watched over as it grew. What would I teach this young child of the world? What can I teach anyone in this world? I am only one person. I laid in my bed one night shortly after he was born. I was starting to worry about leaving him. Other family members seemed to keep needing my help with other things in their lives. I knew that I had lots of schooling and never put it into practice. Why had I spent the money investing in myself but not really listening to what was in my heart & soul? What did my instincts say? I fell asleep thinking of what my life would be if I just stop fighting and follow the path my soul was intending for me to follow. That night I dreamed of this place that my husband proposed and the dragon flies were zooming all over the place. It was peak season for all the yellow and white lotus blossoms to be blooming from the murky depths of this pond and meet the warm sun. I could visualize my son playing in the cattails near the shore. We all were calm and happy. I thought to myself "Just jump in". Into the murky pond? I quickly woke myself. Over the next few days I reflected on this dream. I realized that being in business for myself, listening to what my body was screaming at me, and the natural break that had been presented is what my soul had been longing for the whole time. Thus bringing me to the visualization of the logo.
It presents the warm sun as a lotus flower rises to meet it. The dragon fly with it's eyes for wings represent honesty, vision, self realization and transformation. The Dragonfly soars upward empowering us to be strong and to fly away from the murky waters below. The lotus it's self symbolizes rebirth or regeneration. The name of the company tells us to invest in ourselves but use that knowledge and inner wisdom to take charge of our personal wellness to create the best person we can be.
Now when you see my logo you don't just see the logo you feel what it represents. I hope that shines as a beacon of hope for your journey.